Our Story

Where Vietnamese Coffee HeritageMeets Global Specialty Excellence.

Rooted in the rich coffee-roasting heritage of Saigon, Vietnam, Saigon Native Coffee carries forward its passion for exceptional coffee by offering more than just the finest Vietnamese Robusta. We proudly bring to the U.S. both the authentic taste of Vietnam and an extraordinary selection of specialty Arabica coffees sourced from the world's most celebrated origins.

From Saigon Streetsto California Dreams

Born from the vibrant coffee culture of Ho Chi Minh City, where the scent of freshly roasted beans fills every morning, Saigon Native Coffee was inspired by a lifelong love for Vietnam’s authentic coffee traditions.

After moving to California, our founder longed to recreate that soulful connection — not only by sharing Vietnam’s finest Robusta but also by introducing U.S. coffee lovers to the artistry of specialty Arabica from around the world.

Each cup we roast carries a story of origin, passion, and purpose — honoring the farmers, communities, and cultures that make every brew an unforgettable experience.

Vietnamese coffee drying at family farms

Our Core Values

Everything we do is guided by our commitment to authenticity, quality, and community.

Sustainable Agriculture

Sustainable Agriculture

Growing with Purpose

Like the leaf in our logo, we nurture every origin with care. We partner with farms that practice responsible, sustainable cultivation, like protecting the environment, enriching the soil, and ensuring a better future for the communities who grow our coffee.

Traceability

Traceability

Protecting Unique Flavors

The white flower reflects purity and authenticity. We honor the natural beauty of each coffee origin through full traceability, ensuring every bean's journey — from blossom to cup — remains transparent and true to its terroir.

Hands-On Spirit

Hands-On Spirit

Hand-Picking the Best

The cherries in red and orange symbolize care and dedication. Just like each ripe cherry is hand-picked at its sweetest point, we embrace a hands-on spirit at every stage, from sourcing to roasting, to deliver uncompromising quality in every batch.

Expertise & Knowhow

Expertise & Knowhow

Maximizing Enjoyment

Represented by the coffee cup, our expertise ensures that every sip is a celebration of craft. Guided by CQI & SCA-certified professionals, we blend technical mastery with sensory artistry to preserve the origin's character and create unforgettable specialty blends.

Health Enhancement

Health Enhancement

Supporting Wellbeing to all Stakeholders

The heart symbolizes our commitment to people behind the beans. We pursue and support sustainable coffee agriculture by empowering farmers, improving their livelihoods, and fostering long-term relationships built on respect and shared growth.

Get In Touch

Have questions about our coffee, want to place a bulk order, or just want to chat about Vietnamese coffee culture? We'd love to hear from you!

Meet Our Coffee Masters

Martin Phan - Founder/CEO

Martin Phan

Founder / CEO

  • Authorized trainer since 2019 at SCA (Specialty Coffee Association)
  • Licensed Q-grader 2018 (Robusta) & 2019 (Arabica) at CQI (Coffee Quality Institute)
  • CQI - Green Coffee Processing Generalist
  • Market Entry expert (Vietnam - USA) with 10 year+ experience in St. Product Marketing Management roles at MNCs in CPG industry

Contact Us